Dũng Tiến Nguyễn

Does Tourism Drive Economic Growth? Evidence from a Coastal Economy Over Three Decades

This study examines the relationship between tourism and economic growth in Khanh Hoa Province, Vietnam, using time-series data covering the period from 1994 to 2023. It employs the Autoregressive Distributed Lag (ARDL) model, Vector Autoregression (VAR), and Granger causality tests to analyze both short-run and long-r...

Short-Form Storytelling on Tiktok, Reels & Shorts from Narrative Emotion to Conversion Behavior

The outcomes confirm that technological sophistication and clear prompts by themselves cannot secure conversion, and underscores the benefit of uniting AI supported generation and personalization with human creativity, contextual judgement, and oversight.

Strategic logistics resource allocation and flexibility for the logistics cost efficiency of garment export enterprises in Vietnam: the moderating role of environmental dynamism

THE IMPACT OF DIGITAL TRANSFORMATION ON BUSINESS PERFORMANCE IN VIETNAMESE FOOD ENTERPRISES: THE MEDIATING ROLE OF ORGANIZATIONAL READINESS

In the context of digital transformation becoming a strategic priority, understanding how it translates into business performance is particularly important for Vietnamese food enterprises, which face strong pressures related to quality, traceability, supply chain coordination, and regulatory compliance. However, prior...