FACTORS INFLUENCING CORPORATE VALUE: THE IMPACT OF LIQUIDITY AND CAPITAL STRUCTURE ON FINANCIAL SECTOR FIRMS LISTED ON THE INDONESIAN STOCK EXCHANGE
This study aims to analyze the effect of liquidity and capital structure on firm value in financial sector companies listed on the Indonesia Stock Exchange for the 2022-2024 period. The study used a quantitative approach with secondary data obtained from the companies' financial reports. The sample was selected using a...