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Dyah Sugandini

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Open access Aug 2026

The Effects of Convenience, Ease of Use, and Promotion on Purchasing Decision: The Mediating Role of Customer Satisfaction Among Shopee Indonesia Users

The rapid development of e-commerce has transformed consumer purchasing behavior and intensified competition among digital commerce platforms. This study examines the effects of convenience, ease of use, and promotion on purchasing decision and investigates the mediating role of customer satisfaction among Shopee Indon...

Muhammad Reza Adrianto, Dyah Sugandini, Nina Fapari Arif · 0 citations

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