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Open access Sep 2026

Branding Strategies For Islamic Educational Institutions: The Use Of Digital Marketing And Influencer Marketing To Attract Gen Z Prospective Students To Islamic-Based Schools

Islamic educational institutions in Indonesia currently face a complex epistemological and strategic dilemma, situated at the crossroads between maintaining sacred normative traditions and responding to technological disruption in the Society 5.0 era. Generation Z, as the demographic group constituting the largest mark...

Rizaldy Alpiansyah, Achmad Affandy, Dzulfikri · 0 citations

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