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Dzulhijjah Yetti

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Open access Dec 2026

The Influence of Digital Marketing Capability and Marketing Innovation on Marketing Performance through Customer Engagement among SMEs in Kampar Regency

This study aims to examine the effect of Digital Marketing Capability and Marketing Innovation on Marketing Performance through Customer Engagement among Small and Medium-sized Enterprises (SMEs) in Kampar Regency, Indonesia. The study is motivated by the increasing importance of digital technology and marketing innova...

R. Akbar, Dzulhijjah Yetti, Yedi Sispurwanto et al. · 0 citations

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