PENGARUH E-WOM (ELECTRONIC WORD OF MOUTH) MEDIA SOSIAL TIKTOK DAN KUALITAS PRODUK TERHADAP MINAT BELI ULANG DI LALAPAN WARUNG MOIIIQ CABANG 2 KOTA MATARAM
This study aims to analyze and explain the influence of electronic word of mouth (e-WOM) through TikTok social media and product quality on repurchase intention among consumers of Lalapan Warung Moiiiq Branch 2 in Mataram City. This research is an associative quantitative study with data collection conducted through a...