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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

E. K. Aini

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Review Open access Jul 2026

Enhancing Human Resource Capability and Marketing through Technology for Business Competitiveness: A Systematic Literature Review of Msmes in East Java

A complementarity thesis is substantiated: HR capability and marketing capability are mutually reinforcing resources whose combined configurations produce competitive outcomes exceeding what either resource achieves independently, with market orientation as the most consistently confirmed antecedent of competitive adva...

M. Al Musadieq, E. K. Aini, Hanifa MaulaniRamadhan, et al. · 0 citations

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