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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Ecem Burçin Şahin

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Review Open access Aug 2026

Evaluation of CRM Applications in E-Commerce Marketplaces from the Perspective of Managers: A Case Study from Türkiye

This study examines a hybrid CRM system implemented in the marketplace model of a large e-commerce company in Türkiye, focusing on managers’ perceptions and system effects. Data were collected through a structured online survey conducted with managers, addressing decision-making processes and CRM-related challenges. Fi...

Ecem Burçin Şahin, A. Turan · 0 citations

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