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Efi Brata Madya

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Open access Aug 2026

Digital Da’wah as Dialogic Communication: A Media Psychology Approach to Audience Engagement on TikTok

The rapid growth of short-video platforms has transformed contemporary da’wah, especially on TikTok. This study examines digital da’wah as dialogic communication from a media psychology perspective, focusing on audience engagement. Using a qualitative design, it applies Fairclough’s Critical Discourse Analysis to selec...

E. Sumanti, Abdullah Abdullah, Efi Brata Madya · 0 citations

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