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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Ehsan Peimani

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Open access 2026

The Effect of Transparency in the Use of Artificial Intelligence in Marketing on Customer Trust: The Mediating Roles of Brand Authenticity and Perceived Risk

This study aimed to examine the effect of transparency in the use of artificial intelligence in marketing on customer trust, considering the mediating roles of brand authenticity and perceived risk among customers in Tehran. This applied study employed a descriptive-correlational design using structural equation modeli...

Ehsan Peimani · 0 citations

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