Review
Jul 2026
Commentaries on “Generative grounded theory ( GGT ): Inductive theory building in the age of generative AI ”
Commentaries of this Methods Dialogue acknowledge that GGT could extend the reach of inductive inquiry and facilitate automated theorizing, but it is a method that demands critical judgment, transparent record‐keeping, and human control.
Geoff Tomaino, David A. Schweidel, P. Dolbec et al.
· Journal of Consumer Psycholo... · 0 citations