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Eko Wediyanto

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Open access Jul 2026

Understanding Muslim tourist experiences: A Sequential Exploratory Mixed-methods Study of Islamic Values in Destination Marketing

This study examines the multidimensional nature of perceived halal tourism benefits among foreign Muslim tourists and identifies market segments based on benefit preferences. Using Exploratory Factor Analysis (EFA), K-means cluster analysis, and Analysis of Variance (ANOVA), the findings reveal that halal tourism benef...

Eko Wediyanto, Taufik Romadon, A. Sumarni · 0 citations

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