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Open access Oct 2026

Social media user-generated content, safety awareness and destination image: A PLS-SEM analysis of tourist behavioural intention in disaster-prone destinations

This study evaluates the impact of user-generated content on social media on tourists behavioral intentions to visit disaster-prone destinations, with particular emphasis on social media influence, safety awareness, and destination image, while examining the mediating effects of risk perception and trust in content. Th...

Ekta Jain, S. Rajput · 0 citations

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