More Than a Tool? How AI Design Shapes Customer Responses
The first essay is a meta-analysis that provides the first systematic examination of how the AI–human gap in customer responses varies across customer journey stages, and how anthropomorphic design factors moderate this gap at each stage. Analyzing 1,425 effect sizes drawn from 401 studies reported in 129 publications,...
Elaheh Saffari
· Old Dominion University · 0 citations