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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Elfan Michael Siahaan

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Open access Sep 2026

Utilization Of Artificial Intelligence In Demand Forecasting: A Qualitative Study Of Business Actors

Market uncertainty in the era of volatility, uncertainty, complexity, and ambiguity (VUCA) demands that businesses possess high predictive acumen. This study explores the use of Artificial Intelligence (AI) in demand forecasting through a descriptive qualitative approach. The study focuses on a deeper understanding of...

Prendi Purba, Elfan Michael Siahaan, Charles Widianto Hulu et al. · 0 citations

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