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Author

Ellen Boma Kalio

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Review Open access Jul 2026

Strategic marketing innovations and organizational performance of commercial banks in South-South, Nigeria

With the new dynamic and competitive banking environment, commercial banks now have to think in term of marketing innovations to develop its performance in order to remain profitable. This study examined the relationship between strategic marketing innovations and commercial banks' performance in South-South, Nigeria w...

Ellen Boma Kalio, O. Olulu-Briggs · 0 citations

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