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Elya Alfinnasih

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Open access Sep 2026

From Scroll to Checkout: The Mediating Roles of Online Shopping Experience and Perceived Value in the Relationship Between Brand Trust and Purchase Intention in E-Commerce

As competition on various digital platforms intensifies due to the rapid growth of e-commerce, purchasing intention now depend on factors such as consumer trust in a brand, their shopping experience, and their assessment of the value they receive. This study examines the effect of brand trust on purchase intention, wit...

Elya Alfinnasih, Firdaus · 0 citations

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