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Emmanuel Joseph Sumatra

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Open access Sep 2026

A Conjoint Analysis of Preferred Chocolate Product Attributes for Local Chocolatiers Among Gen Z College Students in the First District of Davao City

This study aims to provide empirical data by identifying the preferred chocolate product combinations for local chocolatiers and the relative importance of various attributes in shaping choices among Gen Z college students in the first district of Davao City. Anchored in the Multi-Attribute Utility Theory and Sensory M...

Emmanuel Joseph Sumatra · 0 citations

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