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Author

Endang Pitaloka

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Open access Aug 2026

Developing Entrepreneurial Innovation And Creativity Competencies Through Strategic Human Resource Management

Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage sector face increasing competitive pressures driven by changing consumer preferences, digital transformation, and the growing demand for sustainable business practices. Entrepreneurial competencies, particularly innovation and creativity, have become...

Widiya Avianti, Endang Pitaloka, Lusi Suwandari · 0 citations

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