Author

Endy Gunanto Marsasi

3 papers indexed here

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Open access Oct 2026

Several Key Factors In Building Consumer Trust And Purchase Intention In Digital Entertainment Media Using The Stimulus-Organism-Response Model

The rapid growth of digital entertainment media has intensified competition, making consumer trust important in encouraging purchase intention. This study examines the effects of physical attractiveness, authenticity, customer experiences, and responsiveness on trust and their implications for purchase intention in Ind...

R. Akbar, Endy Gunanto Marsasi · BASKARA : Journal of Busines... · 0 citations

Review Open access Sep 2026

Emotional Branding and Consumer Well-Being in Experiential Culinary Retail

Research Originality: This study contributes to the Stimulus-Organism-Response (S-O-R) literature by proposing and testing an integrated model that examines how overall brand equity and customer delight translate brand love and experiential brand engagement into consumer psychological well-being. Research Objectives: T...

Cahyati Ningsih, Endy Gunanto Marsasi · Etikonomi · 0 citations

Open access Sep 2026

Determinants of Purchase Intention in Indonesia’s Local Fast-Food Beverage Retail Industry: The Role of Brand Credibility and Fear of Missing Out from the Perspective of Signaling Theory

Increasingly fierce competition in Indonesia’s local fast-food beverage retail industry is driving companies to understand the factors that influence consumer purchase intention. This study aims to analyze the influence of cultural involvement, brand identification, brand reputation, and Fear of Missing Out (FOMO) on p...

A. Mahendra, Endy Gunanto Marsasi · SENTRALISASI · 0 citations