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Author

Enrico C. Mendoza

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Review Open access Sep 2026

Generalized Linear Model Mediation Model: Modeling Generative Artificial Intelligence Adoption in Higher Education: Insights from the Theory of Planned Behavior

This study investigates the determinants of generative artificial intelligence (GenAI) adoption in higher education through a modified Theory of Planned Behavior (TPB) framework. Focusing on tertiary-level students, the model highlights attitude and trust as primary predictors of behavioral intention, excluding subject...

Enrico C. Mendoza, Jose Roberto Del Rosario · 0 citations

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