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Review Open access Aug 2026

The Role of Digital Marketing in Decision Making Buying Fashion Products on TikTok Study on Students of Fisip Islamic University of Makassar

This study aims to examine the role of digital marketing as perceived by students toward fashion products on TikTok and to identify the factors influencing students' purchasing decisions in the implementation of digital marketing on the platform. This research employed a qualitative approach with a descriptive research...

Siti Ardianti Ardianti, Ernawati · 0 citations

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