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Author

Erny Rachmawati

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Review Open access Sep 2026

The Influence of Live Streaming, Content Marketing, Online Customer Reviews, and Customer Trust on Purchase Decision

This study aims to analyze the influence of live streaming, content marketing, online customer reviews, and customer trust on purchase decisions on TikTok Shop. A quantitative approach was employed using purposive sampling. Data were collected through an online questionnaire from 125 TikTok Shop users in Purwokerto and...

Kharisma Nur Hidayah, M. A. Miftahuddin, Erny Rachmawati et al. · 0 citations

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