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Esma Nur Cerinan Otovic

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#artificial intelligence Open access Oct 2026

THE FUTURE OF BRAND MANAGEMENT: CHANGING TRENDS IN BRAND MANAGEMENT METHODS AND THEIR IMPACT ON START-UP BUSINESS GROWTH

ABSTRACT The contemporary business world is trying to create its own niche and find its essence in order to be one step ahead of its competitors in order to develop and grow faster in the competitive environment under the guidance of changing trends and technological developments. Especially with the new trends in the...

Esma Nur Cerinan Otovic · 0 citations

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