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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Esra Çokdilli

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Open access Aug 2026

TikTok Influencers and Brand Communication in Türkiye: A Qualitative Study from a Corporate Communication Perspective

TikTok is a short-form video-sharing platform launched in 2016 by the China-based ByteDance under the name Douyin. Following its merger with Musical.ly in 2018, it rapidly gained global popularity. The platform has influenced individuals’ digital communication habits through its short video format and user-centric cont...

Mikail Batu, Esra Büdün Aydın, A. Yarar et al. · 0 citations

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