Book
Open access
Sep 2026
The Personality Behind the Wheel: Conversational Agent Design as a Strategic Asset for Automotive Brands
Results suggest that functional reliability and voice interaction quality form the primary acceptance baseline, while visual representation serves as a secondary and strategically differentiating layer for in-car conversational agents.
Esther Carolina Kaehne, Ignacio J. Alvarez
· Adjunct Proceedings of the 1... · 0 citations