Author

Esther Gal-Or

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Open access Jul 2026

Promotion Thresholds, Revenue Sharing, and Delivery Risk in Reward-Based Crowdfunding

This paper investigates two marketing strategies a reward-based crowdfunding platform employs to align its preferences with an entrepreneur’s choice of pledge and target levels. These are (a) how to promote campaigns to potential backers, and (b) how to share campaign revenues with the entrepreneur. Kickstarter, for in...

Joyaditya Laik, Esther Gal‐Or, Prakash Mirchandani · Games · 0 citations