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Ethan J. Brooks

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Review Open access Sep 2026

DIGITAL MARKETING STRATEGIES AND CONSUMER TRUST: BUILDING SUSTAINABLE CUSTOMER RELATIONSHIPS IN ONLINE MARKETS

Digital marketing has transformed the ways in which organizations communicate with customers, promote products, and develop relationships in increasingly competitive online markets. Websites, search engines, social media platforms, email marketing, online advertising, and data-driven personalization allow businesses to...

Sara L. Bennett, Imran Qureshi, Ethan J. Brooks · 0 citations

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