THE EFFECT OF DIGITAL MARKETING AND NETWORKING ON SCHOOL CHOICE DECISIONS MEDIATED BY SCHOOL REPUTATION : A STUDY AT DARUSSALAM 2 ISLAMIC EDUCATION FOUNDATION VOCATIONAL HIGH SCHOOL, CERME
The increasing competition among private vocational schools requires educational institutions to implement effective marketing strategies to attract prospective students. Despite having extensive industry partnerships and active digital marketing initiatives, SMK YPI Darussalam 2 Cerme experienced a decline in student...