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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Eva Ferdita Yuhantini

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Review Open access Aug 2026

Mapping the evolution of marketing research in the global fitness industry: a bibliometric and thematic analysis

This study aims to map the evolution of marketing research in the global fitness industry through bibliometric and thematic analysis. Data were collected from Scopus, ScienceDirect, and PubMed databases, covering the period from 2015 to 2025. A total of 2,462 articles were initially identified, with 1,171 articles meet...

B. Ristiawan, Eva Ferdita Yuhantini, A. Z. Rizki et al. · 0 citations

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