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Evelyn Etomi Sodje

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Review Open access Sep 2026

Marketing Innovation Strategies and the Performance of Small and Medium Sized Enterprises (SMES) in Delta State

This study investigated the effect of Marketing Innovation Strategies on the performance of Small and Medium Sized Enterprises in Delta State. A descriptive survey research design was adopted for the study. The population comprises of 461 SMEs in the Delta state. A sample size of 214 respondents was obtained using Taro...

Evelyn Etomi Sodje · 0 citations

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