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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

F. Liébana-Cabanillas

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2 papers indexed here

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Review Sep 2026

Exploring how customer online brand experience affects social media engagement behavior in the social media brand communities of Islamic banking

This study aims to investigate the impact of customer online brand experience (COBE) on social media engagement behaviors (SMEB) in the context of Islamic banking social media brand communities. A total of 415 responses were collected through an online survey conducted among bank customers, who are members o...

Mahmoud Yasin, L. Porcu, F. Liébana-Cabanillas et al. · 0 citations
Review Aug 2026

Governance of Generative AI in Developing Country Universities: A TOE-Based Integrative Review of Global Guidelines and Institutional Policies

International universities in developing and emerging countries often face multiple challenges, including limited knowledge management, staffing shortages, funding constraints, and limited digital infrastructure, which hinder effective knowledge utilisation. Generative artificial intelligence (GenAI) and large language...

Aijaz A. Shaikh, R. Doszhan, A. Nurgaliyeva et al. · 0 citations

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