Review
Open access
Sep 2026
The Impact of Anthropomorphism on AI Chatbot Usage Intention: The Mediating Role of Customer Experience in a Modified UTAUT Model
The precipitous trajectory of artificial intelligence has hastened, within university career services, the integration of chatbot systems. However, technical sophistication alone does not guarantee the efficacy of AI chatbot deployment; user acceptance and the quality of the interaction experience are equally critical....
Arista Pratama, F. Muttaqin, Siti Mukaromah et al.
· International journal of com... · 0 citations