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Author

F. Rohman

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Open access 2026

Linking entrepreneurial marketing to business performance: Innovation mediation and market sensing moderation

Abstract Purpose: The study aims to examine how entrepreneurial marketing (EM), operationalized as market orientation (MO) and entrepreneurial orientation (EO), influences the business performance (BP) of traditional weaving micro-enterprises (MEs), while considering the mediating role of marketing innovation (MI) and...

Melda Gienardy, F. Rohman, A. Hussein et al. · 0 citations

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