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Author

F. Sáez-Martínez

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Open access Aug 2026

Strategic Orientation and Sustainability Communication: Synergies in Driving Eco-Design in CEBMs

This study investigates the strategic drivers of eco-design implementation within firms, focusing on the roles of environmental orientation, technological orientation, and sustainability communication. Drawing on the Resource-Based View (RBV), these constructs are conceptualized as intangible assets and dynamic capabil...

Laura Avellaneda-Rivera, F. Sáez-Martínez, Á. Triguero · 0 citations

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