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Faisal Ramadhan Hasibuan

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Open access Sep 2026

Integrated Marketing Communication Strategies of Islamic Higher Education Institutions in Building Prospective Students’ Interest

Competition among higher education institutions has encouraged universities to develop effective marketing communication strategies to strengthen institutional image and attract prospective students. Higher education institutions can no longer rely solely on academic quality and facilities but must also manage strategi...

Faisal Ramadhan Hasibuan, I. Zulkarnain, Arief Marizki Purba · 0 citations

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