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Author

Faiza Iftikhar

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Review Open access Aug 2026

How FinTech Capability Shapes Entrepreneurial Success: The Mediating Role of Entrepreneurial Financial Agility and the Moderating Role of Digital Market Intelligence

FinTech has increasingly transformed entrepreneurship in emerging economies by enabling technology-driven financial access, decision making, and resource management. However, possessing FinTech capabilities does not necessarily guarantee entrepreneurial success, particularly when entrepreneurs must rapidly respond to c...

Muhammad Ali Qazi, Haris Mehmood, F. Arzu et al. · 0 citations
Open access Aug 2026

AI Search Experience, Information Credibility, and Purchase Intention: The Mediating Role of Brand Trust

The findings revealed that AI Search Experience, Information Credibility, and AI Personalization Quality each have significant positive effects on Purchase Intention, with AI Personalization Quality emerging as the strongest predictor.

Kashif Abrar, M. Adeel, Kulsum Zehra et al. · 0 citations

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