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Open access Aug 2026

When the Persona RepliesRethinking Parasocial Interaction in the Age of AI-Driven Virtual Humans

The concept of parasocial interaction, introduced by Horton and Wohl (1956) to describe the one-sided intimacy television viewers felt toward broadcasters, is now routinely applied to AI-driven virtual humans, digitally rendered figures that recognize individual users, respond in real time, and sustain a stable persona...

Fan Liu, Muhammad Zaffwan Idris · 0 citations

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