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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Farheen Khan

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Open access Sep 2026

IMPACT OF GREEN MARKETING STRATEGIES ON CONSUMER PURCHASE BEHAVIOUR TOWARDS ECO-FRIENDLY PRODUCTS IN GWALIOR CITY

Green marketing has moved from a niche positioning tool to a mainstream strategic response as firms attempt to align their offerings with rising consumer concern for the environment. Yet whether green marketing efforts actually translate into greener purchase behaviour, particularly in smaller Indian cities, remains an...

Farheen Khan, Swarna Parmar · 0 citations

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