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Author

Farwah Batool

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Open access Aug 2026

AI Search Experience, Information Credibility, and Purchase Intention: The Mediating Role of Brand Trust

The findings revealed that AI Search Experience, Information Credibility, and AI Personalization Quality each have significant positive effects on Purchase Intention, with AI Personalization Quality emerging as the strongest predictor.

Kashif Abrar, M. Adeel, Kulsum Zehra et al. · 0 citations

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