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Preprint Oct 2026

Reinforcement Learning for Controller Parameters in the Auto-Bidding System at Pinterest

Auto-bidding systems in online advertising must balance competing objectives-maximizing budget delivery while minimizing cost per action-across heterogeneous campaigns under non-stationary market conditions. This trade-off evolves over campaign lifespans: early on, cost optimization dominates when budgets roll over; ne...

Yichu Zhou, Qin-Yi Chen, Fei Feng et al. · 0 citations

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