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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Feng-Yun Li

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Book Open access Aug 2026

SBFRec: Semantic-Behavioral Fusion with Trajectory Smoothing for Generative Sequential Recommendation

SBFRec, a Semantic-Behavioral Flow Matching framework for generative sequential recommendation, is proposed and Popularity-Aware Adaptive Fusion (PAAF), a sequence-level routing mechanism that learns adaptive branch preference conditioned on the popularity profile, enabling the model to leverage the more reliable signa...

Rui Zhang, Chong-Yang He, Feng-Yun Li · 0 citations

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