Experiential Cultural Tourism through Traditional Custom Rental Service in Malioboro Yogyakarta, Indonesia: The Impact of Experience Economy Dimensions on Tourists’ Behavioral Intention
This research aims to analyze the structural relationship between Entertainment Experience, Educational Experience, Escapist Experience, and Esthetic Experience with tourists' Behavioral Intention in the Malioboro area of Yogyakarta based on the Experience Economy perspective. The research uses a quantitative approach...