Open access
Jul 2026
Mapping Consumer Sentiment and Network Dynamics of Perfume Co-Branding Discourse on X/Twitter: A Computational Social Network Analysis Approach
The distribution of consumer sentiment is analyzed, key actors in interaction networks are identified, and the extent to which Twitter-based data can complement the evaluation of fragrance co-branding strategy is explored.
Fida Adzkiyatunnida, V. Gaffar, Asep Miftahuddin
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