Firdaus

Scroll to Checkout: The Mediating Roles of Online Shopping Experience and Perceived Value in the Relationship Between Brand Trust and Purchase Intention in E-Commerce

Enhancing Marketing Performance through Social Media Marketing, and Affiliate Marketing: The Mediating Role of Online Reviews in Shopee's Skincare Industry

To address the intense competition within the Shopee Indonesia skincare market, this study aims to apply the Stimulus-Organism-Response (S-O-R) theory to examine how social media marketing, affiliate marketing, and online reviews collectively affect overall marketing performance. Utilizing a quantitative approach, data...

SUSTAINABLE TOURISM AND LOCAL ECONOMIC DEVELOPMENT: A SYSTEMATIC REVIEW OF COMMUNITY-BASED TOURISM AND GREEN ECONOMY PRACTICES IN DEVELOPING COUNTRIES

From Scroll to Checkout: The Mediating Roles of Online Shopping Experience and Perceived Value in the Relationship Between Brand Trust and Purchase Intention in E-Commerce

As competition on various digital platforms intensifies due to the rapid growth of e-commerce, purchasing intention now depend on factors such as consumer trust in a brand, their shopping experience, and their assessment of the value they receive. This study examines the effect of brand trust on purchase intention, wit...