Skip to content

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Open access Sep 2026

From Scroll to Checkout: The Mediating Roles of Online Shopping Experience and Perceived Value in the Relationship Between Brand Trust and Purchase Intention in E-Commerce

As competition on various digital platforms intensifies due to the rapid growth of e-commerce, purchasing intention now depend on factors such as consumer trust in a brand, their shopping experience, and their assessment of the value they receive. This study examines the effect of brand trust on purchase intention, wit...

Elya Alfinnasih, Firdaus · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.