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Francy Iriani Ekawati

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Open access Sep 2026

The Mediating Role of Brand Trust in the Influence of Promotion, Electronic Word of Mouth, and Price on Hangry Culinery Consumer Loyalty

This study aims to analyze the role of brand trust as a mediating variable in the relationship between promotion, electronic word-of-mouth (E-WOM), and price regarding consumer loyalty toward Hangry culinary products. A quantitative approach was employed, utilizing primary data collected via questionnaires distributed...

Avifah Sita Setyani, A. Sungkawa, Francy Iriani Ekawati · 0 citations

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