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Fredy Susanto

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Open access Oct 2026

How Social Media Marketing Shapes Purchase Intention for Local Culinary Products: Evidence from Madiun's Pecel and Brem Sellers

Background: Local culinary products such as pecel and brem from Madiun are cultural assets whose commercialization increasingly depends on digital exposure, yet little is known about how social media marketing shapes purchase-intention formation within this micro-enterprise setting. Objective: This study explores the m...

M. Taali, Fredy Susanto, M. Supriyanto et al. · 0 citations

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