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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

Author

Fulya Acikgoz

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Open access Aug 2026

The Physical, Emotional, and Autonomous Anthropomorphism of Service Chatbots

Prior research on chatbot anthropomorphism has often treated it as a unidimensional construct, producing inconsistent findings regarding how human‐like design cues shape user responses. This study conceptualizes anthropomorphism as a multidimensional higher‐order perception comprising three distinct forms of anthropo...

Yangjuan Hu, Fulya Acikgoz, Shu-Bin Yu · 0 citations
Open access Aug 2026

Managing the product lifecycle of non-fungible tokens: A micro-level perspective

This work contributes to the emerging literature on blockchain assets by developing an original and integrative lifecycle framework for non-Fungible Tokens and offers marketers actionable insights into how to manage each of the different lifecycle stages of a decentralized digital offering like NFTs.

Mariachiara Restuccia, Achilleas Boukis, Charles Hofacker et al. · 1 citation

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