Review
Open access
Sep 2026
Social Media Marketing and the Business Performance of SMEs in Latin America: A Systematic Literature Review
Introduction Despite the growing body of research on social media marketing and SMEs, a considerable gap remains in the integrated understanding of the state of the art regarding the effect of social media marketing on SMEs’ business performance. Objective This study aimed to synthesise the evidence on the association...
Mónica Esther Panta Merino, Yefferson Llonto Caicedo, Lilia Antonieta Ramos Alvarado et al.
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